Our Story

Our Story

KUIU is obsessed with engineering the world's most innovative performance hunting gear. Our founder, Jason Hairston, had a vision for hunting gear that pushed the boundaries of performance, ultralight weight, and technology development. KUIU lives that vision every day with our customers and employees.

Silhouette of Jason Hairston standing on a mountainside with low billowing clouds

Our Founder

Jason Hairston’s inspiration for starting KUIU was deeply rooted in a lifelong passion for hunting. Learn how he built KUIU in his own words.

Side of KUIU's Founder, Jason Hairston, Hiking Rocky Ridge in Vias Camouflage

Our Founder's Vision: Told By Some of His Closest Friends

July 17th marks the birthday of KUIU's founder, Jason Hairston. In his honor, we're celebrating our inaugural Founder's Week. We’ll be taking this week to remember Jason, celebrate his legacy, and reflect with the KUIU Nation on where the soul of our company came from.

A factory producing fabric panels of Verde camouflage material

Our Technology

To solve the challenges hunters face in the field, KUIU is relentless in sourcing the most innovative fabrics and materials for our gear.

Collared and tagged bighorn sheep ram leaping from the back of the stock trailer during sheep transplant

Conservation Direct

Entirely company and customer funded, every dollar invested goes toward a tangible conservation project that contributors and volunteers can see.

Ultralight Tour

The Ultralight Tour Team is excited to hit the road again in 2024. Each rig is outfitted with samples and a full size run of our most popular styles and newest innovations, so that you get the opportunity to see the gear in person, try it on, and place an order with one of our gear specialists.

Veteran Non-Profit Partners

KUIU is proud to give back & support those who serve this great country and our communities. Learn more about the non-profit veterans' groups we support.

Giving Back – 2024 Veteran Hunt Recap

In 2024, we conducted five different hunts ranging across the US and Mexico with some of our country’s finest Veterans and Gold Star Family members, and these are their stories.

Black and white image of a veterans fist and wedding ring holding onto a USA flag.

Giving Back – Veteran & Gold Star Hunt Recap 

In 2023, KUIU and industry partners hosted six different hunts honoring both Veterans and Gold Star family members alike. These are their stories. 

Close View of Dog Tag Hung in Rememberance on Gold Star Family Peak Hike

Second-Annual Gold Star Peak Climb

Read about how we teamed up with The Three Rangers and Gold Star Peak Foundation to honor seven of our Nation’s fallen heroes on the second-annual Gold Star Peak Climb.

Never Settle for Mediocre. Clouds Passing Over Mountain Tops

Never is Our Plan

During a recent comb through of reviews from our Guides and Outfitters program, we noticed a golden thread in their feedback--the word “never.”